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Secret Shopping, Transparent Prices

CustomerOptix provides in depth evaluations on your business's performance, exceptional service, and competitive prices. And, we GUARANTEE that you will get value from each evaluation — or you don't pay.

Select your industry

Leveraging IntelliShop's 25 years of experience assisting companies like Disney, Apple, Amazon, and more with understanding and enhancing their customer experience, CustomerOptix offers custom tailored evaluation questionnaires specifically designed for small businesses. Simply select your industry to get started on improving your CX.

Select your industry

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See how True Grit Hospitality solved their visibility problem

True Grit Hospitality needed to ensure consistent service quality across multiple restaurant locations without being physically present at each one.

Using CustomerOptix, True Grit was able to evaluate service standards, cleanliness, and food quality monthly at all locations, identifying staff training gaps and compliance issues - identifying staff training gaps, improved customer satisfaction scores by 28%, and maintained consistent brand standards across all properties.

“CustomerOptix became our eyes and ears at every location. We can now confidently maintain our standards even as we grow."

Restaurant Owner, True Grit Hospitality

Improved customer satisfaction

Increase in sales

Increase in positive social media exposure

Peace of mind is minutes away

01

Set up your account

Tell us about your locations and what you want to monitor. Choose from our proven evaluation criteria or customize your own.

02

We visit as regular customers

Our network of 1M+ trained evaluators visit all your locations as regular customers and report back with detailed observations.

03

Get comprehensive insights

Receive detailed reports from every location every month or whenever you want — not just the ones you can personally visit.

FAQs

What if a customer doesn't complete the entire survey?

We've designed each survey to promote high submission rates but this will still happen. Usually the information they do submit is still valuable so you'll receive all surveys that a customer begins whether fully-completed or not. That's one reason we created an all-inclusive unlimited-surveys pricing model.

Who performs the evaluations?

CustomerOptix has more than one million independent shoppers who have signed up in our panel throughout North America and we have extensive demographic information about each of them. We assign them based on the quality of their past work for us geographical proximity to each location and the general profile of your typical customers.

When will I be charged for my recurring order?

Credit cards will be billed five days before the first of the month for all recurring orders.

When will I be charged for my order?

Your credit card is processed at the time you place your order. For monthly orders it will be charged 5 days before the 1st of the new month and that charge covers the new month. For example if you place an order on January 10 that covers the remainder of January and you will be charged again on January 26th for the February calendar period.

What type of quality assurance is performed before the reports are sent?

Before it is sent to you every report is read word-for-word and score-for-score by one of our specially-trained employee QA specialists. They make sure that the shoppers have followed your requirements complied with our quality & performance standards and performed great work. They also provide the shopper with detailed feedback and grade them on each report so that they know how they've done. Shoppers must maintain a minimum grade average to continue to receive future shop offers and the higher-graded shoppers receive more shop offers.

What type of QA is performed before the reports are sent?

Because these are survey responses from your actual customers the reports you receive contain exactly what your customers submit.

What payment methods are accepted?

We accept all major credit cards.

What payment methods are accepted?

We accept all major credit cards.

What if I have questions or need help?

First please read through these FAQs to see if your questions are addressed here. Additional assistance is available by email at help@customeroptix.com.

What if I have questions or need help?

First please read through these FAQs to see if your questions are addressed here. Live assistance is offered via chat M-F 9am-5pm eastern at www.customeroptix.com. You can also email help@customeroptix.com.

Is any summary/roll-up reporting provided?

This feature is coming soon. You'll be able to view and download individual surveys as well as summary/roll-up reports that allow you to compare trends over time locations questions etc.

Is any summary/roll-up reporting provided?

This feature is coming soon. You'll be able to view and download individual surveys as well as summary/roll-up reports that allow you to compare trends over time locations questions etc.

How quickly will I receive my reports?

It could be as quick as just 48-72 hours from when you place your order. Usually it’s within two weeks of placing an order because we need to source the best shoppers verify their availability and educate them on your specific requirements. Your specific geographical location(s) will also affect this – those in outlying/rural area may take longer. Even though we have more than 1 million evaluators in our proprietary panel the panel mirrors where the population is but rest assured we can cover any geographical location.

How quickly will I receive my reports?

Once you begin inviting your customers to take the survey you’ll receive each survey immediately after it’s submitted by each customer.

How often can my locations be shopped?

As often as you like! You will enter the frequency details for your locations at checkout and will have options to choose from including weekly monthly and quarterly. All orders can be set up as one-time or recurring.

How do I specify the locations I need shopped?

It’s easy – as you enter the name or address of your location(s) and the system suggests locations to select from. When you see yours just click on it. If you are setting up a survey program for a phone-based or website-based experience simply enter the phone number or website URL instead.

How do I specify the locations I need shopped?

It’s easy - just enter the name or address of your location(s) and the system suggests locations to select from. When you see yours click on it and the system does the rest. If you are getting shopped via phone or website simply enter your phone number or website URL instead.

How do I know the shoppers actually visit/call my locations?

We're obsessive about quality. Though our system has many automated checks in it every report is reviewed by an actual human. Our robust QA process includes a 28-point integrity-validation checklist. Included in this is geo-coding on reports requiring receipts to be submitted when purchases are made and more.

How do I invite customers to take my survey?

Quickly after you place your order you will receive a confirmation email along with two codes for the survey invitations: a web URL link and a QR Code. You can then invite your customers to take the survey in a number of ways:

• Program your POS system to print them on receipts/emails

• Print them on signage to place in your location(s)

• Send them to your customer list via email or SMS

How do I change my order from monthly to annual?

Simply login to your account and there will be a button next to your order(s) that allows you to do this.

How do I cancel my recurring order?

To cancel your order please email help@customeroptix.com stating that you wish to cancel along with your name your company name and the email addressed that you registered for your account. If you cancel prior to 5 days before the start of a new month you will not be charged for the new month. If you cancel within 5 days of a new month or within that new month then we will fulfill your survey program for that new month and you will still be charged for it. For example if you cancel on January 20 you will not be charged for February; if you cancel on January 28 you will still have a survey program running in February and will be charged for that. There are no refunds outside of this policy.

How are the shoppers coached on the requirements of my program?

Shoppers are provided with a combination of videos written documents and online instruction on your requirements.

Do you require a contract a commitment for a specific length of time or a minimum spend?

No way! But you can easily re-order and you can also place a recurring order.

Do you require a contract a commitment for a specific length of time or a minimum spend?

No way! We offer recurring monthly and annual subscriptions. When you order an annual subscription you receive a 25% discount off the monthly price! If you are on a monthly plan your survey program continues until you may want to stop and you are charged month-to-month.  And if you need a totally custom program we can do that for an additional fee and a 6-month commitment.

Do I have to re-enter my locations every time I place an order?

Absolutely not. As long as you have set up an account you can access your order history including all locations previously shopped.

Do I have to re-enter my locations every time I place an order?

Absolutely not. As long as you have set up an account you can access your order history including all previously-entered locations.

Do I have to create an account?

Only if you place a recurring order or want to easily re-order. If you are placing a one-time order you can check out as a guest without creating an account.

Do I have to create an account?

No but if you do you’ll save time if you need to update your information and re-order more easily. Soon you'll also be able to see trending reports in real-time. If you place a one-time order you can check out as a guest without creating an account.

Can I customize the survey questionnaire?

You can add up to five questions of your choice to the form at no additional fee. From our 24+ years of experience we know that with customer surveys it’s important to keep them short in order to increase submissions and get accurate feedback.

Can I customize the survey questionnaire?

Yep! You can add up to five questions of your choice to the form at no additional fee. Questions can be formatted as yes/no multiple choice or open-ended.

Can the reports be sent to more than one person at a time?

Yes. Reports can be sent to multiple people via email and you simply enter that information when you place your initial order.

Can I use my own questionnaire?

Yes!  We'll be happy to help you setup a custom program. In order to cover setup and additional costs at our end it requires a small one-time fee and a minimum 6-month commitment. But we know you'll love the work so much that you'll stay with us much longer!

Can the reports be sent to more than one person at the same time?

Yes. Reports can be sent to multiple people via email and you simply enter that information when you place your initial order.

Can I use my own questionnaire?

Not currently but we might in the future. If you have a need for this now please contact us.

Ready to stop flying blind?

Stop wondering what's happening at your locations when you're not there. Join 500+ multi-location business owners who trust CustomerOptix to maintain standards and drive growth.